"It's about money and that's okay" 

How did that influencer get to where he is now? How did the gamer become a professional e-sports player? How does financial organization affect the growth of a content creator? These and other questions are answered in the web series "É sobre grana e tá tudo bem".

Concept and KV
Next Bank invited 6 influencers to share their businesses and career development with their followers. The idea was to have a co-creation between the financial institution, talking about the importance of money management, and the content creators, giving tips for those who want to follow a similar path.
The name "É sobre grana e tá tudo bem" ("It's about money and that's okay") comes from the fact that many people consider conversations about how much they earn, how much they spend, and how much they save to be taboo.
 

- Episode script for co-creation with influencers

- Decoupage of videos

- Selection of cuts for Social Networks

- Copy for Social Media